AARP USH Relaunch • 360º Campaign
Task: Present AARP to Hispanics 45+, creating awareness of the brand and positioning it as a helpful tool.

Solution: Using the well know hispanic saying “Salud, dinero y amor” (health, money, love) as a way to simplify all AARP’s benefits and featuring a lifestyle campaign that emphasizes family as a primary reason for joining AARP. With this campaign the brand was able to communicate the range of AARP’s benefits to the Latino community.

Art Direction/ Design: Erika López