Advil — erika lópez

To grandmothers who give it all even with joint pain. To those dear pains that are worth it, let’s raise a glass of water and take an Advil. ¡Salud!

To not giving up even with a little back ache. To those dear pains that are worth it, let’s lift a glass of water and take an Advil. ¡Salud!

To being the life of the party even if you have a sore muscle. To those dear pains that are worth it, let’s raise a glass of water and take an Advil. ¡Salud!

”Dear Pains” Campaign

“To those dear pains that are worth it, we lift our glasses and say ¡Salud!” was Advil’s successful campaign for the Hispanic market((“¡Salud!” means both “cheers” and “health” in Spanish). These are a few examples of the social media posts I created each quarter to engage the Latino community. This lifestyle set showcases Hispanic culture and values.

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Concept/ Animation: Erika López

Here’s to having the best pain relief at hand. ¡Salud!

With Advil®, you can always show your best face.

Here’s to having the best pain relief at hand. ¡Salud!

Emojis • Transitioning Campaign
We needed to create engaging posts that will still be connected to the “¡Salud!” concept, but no longer retain the “Dear pains” message. A series of animated emojis allowed us to present our message in a relatable, fun, and dynamic way.

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Concept/ Animation: Erika López

Even for that time Dolores, an ordinary girl, bumped into love for the first sight. Against all kind of pain. Advil®

Even for that time the girlfriend of Carlos Humberto found about Dolores, a girl like no other. Against all kind of pain. Advil®

Even for that time the girlfriend of Carlos Humberto turned out to be Dolores new patroness. Against all kind of pain. Advil®

Even for that time the ex-girlfriend of Carlos Humberto got what she deserved. Against all kind of pain. Advil®

“Adiós Dolores” Campaign

Is an Advil homage to Latin soap operas, which always exaggeratedly portray physical pain. The protagonist is an ordinary girl named Dolores (which means “pains” in Spanish).
The idea was to recreate those situations and launch the first-ever soap opera on Instagram and Facebook posts. Through these “episodes,” we will show that nothing works faster, stronger, and longer than Advil. Even on soap opera type of pains.

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Concept/ Design: Erika López