Pompeian Olive Oil • TV Commercials
Task: Introduce Pompeian Olive Oil in the Puerto Rican market.

Idea: Who knows better about olive oil than olives themselves? This catchy 15ss spots were created on a limited budget and successfully introduced the brand in the market.
Concept/ Copy: Erika López

Colombian Government “Tolerancia” • TV Commercials
Task: Educate the Colombian people about an important value in society: the concept of tolerance.

Idea: A complex concept was reduced to a children’s game.
Concept/ Copy: Erika López

Westin Hotels • High Speed Internet • Print Ads
Task: Showcase the new high speed feature available at the hotel and motivate business managers to choose Westin for their company trips.

Idea: Westin Hotel gives you the tool you need to work faster and have more time to enjoy Puerto Rico.
Concept/ Copy: Erika López

Motorola • Mother’s Day Print Ad
Task: Create a Mother’s Day Institutional Ad with a message that it’s in sync with the brand.

Idea: A bellybutton is the human’s plug to life. That connection stays forever, and lasts a lifetime. The copy reads: “Wireless (but always connected). A strong connection has nothing to do with distance or attachments, and it lasts for a lifetime.”
Concept/ Copy: Erika López

Banco Popular • Business Solutions Print Ads
Task: Introduce Banco Popular’s business solutions to the USH market. Showcase their most important feature: customizable packages that fit your business needs.

Idea: The signature business man’s shoe, now customized to achieve your business goals.
Concept/ Copy: Erika López