Social Media Campaign
Task: Create relevant content for AARP’s Hispanic target. Strengthen AARP’s image inside of the Latino community and position the brand as an important tool for people over 50.

Solution: “CADA PASO DEL CAMINO”
An AARP’s Documentary focused on the responsibilities that come with becoming a caregiver. Hispanic families are more prone to keep the elderly at home, without having all the resources and knowledge on how to do it.

AARP, through this documentary and parallel efforts (like social videos and a website with practical information and tools for the Latino community), achieved great success, and recognition in the Hispanic market.

Art Direction/ Design: Erika López

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