Cross Channel Campaigns / Caastle

CaaStle is a fully managed start-up that allows retailers to offer monthly rental subscriptions to their consumers. 

As a Senior Digital Art Director, I strategized and developed a series of cross-channel campaigns: landing pages, emails, digital advertising, social media (paid and organic) , newsletters, etc. These are some examples of the brands/ campaigns I worked on.

Vince Unfold/ Launch

Vince Unfold launched as Vince Camuto’s sister subscriptions service. Maintaining the brand aesthetics and aspirational personality, I created the design system fro Vince Unfold, from email templates to social media animation style.

Design • Animation: Erika López.

New York &Co./ Promotional Cross Channel Campaign

NY&C Closet was the rental program of New York & Company. I was in charge of the brand and all their communications, from strategy to design. I developed the brand tone and personality: feminine, playful and flirty, and translated into all designs and campaigns.

Design • Animation: Erika López.

Scotch Select / Launch

Scotch and Soda is an exclusive boutique based in Amsterdam. Scotch Select is their rental program in the U.S. This cross-channel campaign successfully launched Scotch Select and established it as one of the most sought-after mens’ subscription programs.

Concept • Animation: Erika López.