PGIM

Prudential Investment Management, is the asset management arm of American life insurance company Prudential Financial. They needed a campaign that will re-introduce them as a key player in the financial management landscape.

Using both of their core principles, depth and scale, I developed a campaign that through images of business centers, buildings, and natural landscapes, conveys the message of PGIM’s stability, long-term client relationships, solid expertise, and global scale.

Concept • Art Direction: Erika López.