February Zumba TikTok Campaign
In the month of February, Zumba® centered its message around self-love. For TikTok, we created a series of videos of students that represented the love and joy of dancing.
Concept/ Design/Animation: Erika López
Zumba Mother’s Day
With a fun video, we represented what it means to be a Zumba Mom.
Concept/ Design/Animation: Erika López
Original Content
We capitalized on insights (“like the woo-wooing” singing in each Zumba class) to create engaging videos that will appeal to our customers.
Here are a few examples of those.
Concept/ Design/Animation: Erika López
Jumping on Trends
Few examples of how we use trending videos on TikTok and successfully adapted to our brand.
Concept/ Design/Animation: Erika López