Walgreens PR Relaunch • 360º Campaign
Task: Launch the new and remodeled stores and services in Puerto Rico, emphasizing the close relationship that Walgreens has developed along the years with its customers in the island.
Solution: Highlighting the importance of Walgreens as a member of the Puerto Rican community, we showcased the brand and all its efforts to improve not only the stores, but also the island.
Art Direction/ Design: Erika López
Walgreens PR Relaunch Event / Teaser Campaign
Task: Create buzz around the relaunching of Walgreens’ signature stores around the island, focusing on the new beauty section and beauty services.
Solution: We created an in-store event, invited the most important beauty influencers of the island, and added a mystery gift for the first 300 people that will visit the stores. With a series of countdown gifs and billboards, we kept the public engaged and successfully relaunched the stores.
Concept/ Design: Erika López
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Social Media Content
Task: Create several pieces of content elevating Walgreens services and showcasing the support to the PR community.
Solution: A series of initiatives that highlighted Walgreens involvement in PR society: Videos with influencers experiencing the new stores, videos that allow the customers to see how Walgreens operates in the island, and initiates that directly benefit the PR community.
Concept/ Design: Erika López