Walgreens PR Relaunch Event • Social Media Campaign
Task: Create buzz around the relaunching of Walgreens’ signature stores around the island, focusing on the new and improved beauty section and beauty services.
Solution: We created an in-store event, invited the most important beauty influencers of the island, and added a mystery gift for the first 300 people that will visit the stores. With a series of countdown gifs, we kept the public engaged and successfully relaunched the stores.
Concept/ Video/Animation: Erika López
Walgreens PR Relaunch • Beauty Services
Task: Maintain the buzz and keep traffic on the stores, focusing on the beauty section, and new beautician services.
Solution: A series of videos showcasing the most famous influencers in Puerto Rico (Miss Gala and Yizette Cifredo) visiting the stores. Some videos were posted on Walgreens social media channels to engage Walgreen’s followers, and others in the influencers channels solely to attract new customers from the influence’s fans.
Concept/ Video: Erika López
Walgreens PR Relaunch • Community Services
Task: Maintain the buzz and keep traffic on the stores, showcasing the support that Walgreens has shown to Puerto Rico’s community.
Solution: A series of videos and in-store efforts to either show Walgreens commitment to the Puerto Rico community, help and inform, or to support local initiatives to improve the island.
Distribution center: This first video shows the work at Walgreens local distribution center, and all the effort that happens even before the products reach the store.
Concept/ Video: Erika López
PSA Videos: This stop-motion videos aim to educate PR’s community on how to be prepared during hurricane season.
Concept/ Video: Erika López
Hallmark Partnership: To raise funds to support the community after Maria’s hurricane, Walgreens partnered with Hallmark creating a series of cards designed by local artists. These cards were sold at local Walgreens stores. 100% of the raised money was donated to the Boys & Girls Club of Puerto Rico.
Concept/ Photo-Retouch/Design: Erika López